Running The Ladder is the company blog of Bainbridge Studios, a tiny runt of a design practice based in lovely Tacoma, WA.
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Harry & David’s Holiday Inundation
Sunday, January 13th, 2008 | Tom Carmony
Click Z‘s Anna Maria Virzi highlights findings from a recent Email Experience Council report on holiday email marketing. Overall, retailers increased holiday emails by more than 45% in December, but the largest increase (among 109 retailers featured) was Harry & David, purveyors of fruits, gift baskets, and Moose Munch. Harry & David, which normally send out a marketing email to customers roughly once per week, increased that eightfold during the holidays, bombarding customers inboxes more than one per day in the run-up to Christmas.
We’ve been customers of Harry & David for years, as we’ve used them for sending gift baskets to many of our clients each December, and we certainly noticed the significant increase in emails this year, to the point that we began routing them straight to the junk mail folder. It’s a shame that they became such an aggravation for us, because their products are excellent and we’ve always enjoyed sharing their treats with clients and friends.
Website Launch: Crossbeam Capital
Friday, January 11th, 2008 | Tom Carmony
We’re proud to announce the launch of a new website for Crossbeam Capital, LLC, a Bethesda, MD-based real estate investment firm. We partnered with one of our regular collaborators, Crossbow Group, to design and code the site, which went live earlier today.
Good Campaign Logo Design
Thursday, January 10th, 2008 | Tom Carmony
Speak Up has an excellent recent post discussing the logo for Barack Obama’s presidential campaign and its exceptional expansion across various sub-brands and other implementations. As derivative as most major campaign logos often are, it’s refreshing to see such a contemporary and well thought-out approach to a candidate’s brand. Check out the piece here.
(via Coudal)
Give a Laptop, Get a Laptop
Wednesday, December 26th, 2007 | Tom Carmony
We’re heading into the final days of the One Laptop Per Child (OLPC) initiative allowing you to purchase one XO laptop to donate to a child in another country and one XO for your own personal use. The combo deal runs $399 and the retail value of the donated XO ($200) is tax deductible.
This offer was initially set to run only for a week last month, but due to overwhelming demand, has been held over through December 31st.
As if the chance to grab an XO for yourself isn’t enough of a hook, there are a number of additional offers added to sweeten the deal, including a complimentary one-year subscription to T-Mobile’s HotSpot wi-fi access, a $360 value.
For more info, go to www.laptop.org.
Goodbye to a Legendary Backyard Rink
Saturday, December 22nd, 2007 | Tom Carmony
If this isn’t sure-fire evidence for the effects of global warming, I don’t know what is: Wayne Gretzky’s dad, Walter Gretzky, has given up on his legendary backyard ice rink in Ontario due to warmer winters and difficulty maintaining the ice. It’s now (sadly) a swimming pool.
(via the Globe & Mail).